AUTOMOTIVE

TOYOTA HILUX - INDESTRUCTIBLE ONLINE SHOWROOM
We used a football rivalry to demonstrate the indestructible features of the Hilux from all angles.

BMW WORLD CUP SPONSORSHIP - ALL THE RED DEVILS COLOURS
We created with all the Red Devil players of Belgium's national football team, a specific BMW colour that represents best their personality.

TOYOTA - REALITY TEST DRIVE
Using VR technology to put Brussels Motor Show visitors on the passenger seat of a real Hybrid Driver. Driving on a real road. In real time.

RECORD BANK - GET THIS CAR
The app that allows you to scan any car ad and find out your loan rate for the exact model.

TOYOTA - PROUD HYBRID DRIVERS HACK
We recruited real Toyota hybrid drivers to become unofficial salespeople... on the competitors' booths of the Brussels Motor Show

TOYOTA RAV4 - TEST DRIVE THE DESIGN
An in-store interactive experience that allowed people to virtually drive on the new RAV4, while sitting in the new RAV4. That way, exploring the curves of its beautiful new design.

TOYOTA LANDCRUISER - GOOD FOR THE WORLD
Who said 4x4s aren't good for the world?

TOYOTA MR2 (two-seater) - BABY ON HOLD
A giveaway to be proud of.

SAVE (Parents of Child Road Victims) - BLINDMETERS
A prevention campaign making people realise how long they've been driving blindly while writing a message behind the wheel.

SPA MINERAL WATER - DRINK AND DRIVE
Since dehydration has the same effect as 0.8promille alcohol in your blood, we advertised a "drink and drive" message in and around petrol stations.