ALS Liga - KILLING ME SOFTLY
Killing Me Softly from Roberta Flack (who suffered from ALS) happens to explain the disease in 3 words. We turned it into an anthem to duet along with a voiceless Roberta Flack on TikTok.

Awards: Webby (amongst others)

HANSAPLAST - HEARTS
A new type of plaster invented for Hansaplast, to place on children's hearts, to heal their little heartaches.

Awards: Eurobest (amongst others)

HANSAPLAST - TEARS
To turn tears into smiles, we used the tears of children who had hurt themselves on playgrounds as the base for miniature watercolour paintings by artist Lorraine Loots.

Awards: Creative Belgium Awards nomination

SPA MINERAL WATER - PLACEB'EAU
A pill that contains nothing, to take 8 times a day, with a glass of water... to get people to drink more water.

Awards: Cannes Lions shortlist and One Show 4x Merits (amongst others)

SPA MINERAL WATER - DRINK AND DRIVE
Since dehydration has the same effect as 0.8promille alcohol in your blood, we advertised a "drink and driving" message in and around petrol stations.

VOLTAREN - WHEN EVERYDAY MOVEMENTS SEEM IMPOSSIBLE

Awards: Cannes Silver & Bronze Lions

MULTIPLE SCLEROSIS SOCIETY - NOTHING'S SIMPLE WHEN YOU'VE GOT MS

Awards: D&AD Nomination (amongst others)

FOUNDATION AGAINST CANCER - SHADOW WIFI
To bring people into the shadow to protect themselves against skin cancer, we created shadow wifi – the only place on the beach where you can have wifi, but only when you're in the shadow.

Awards: Cannes Gold Lion (amongst others)

TOURNÉE MINÉRALE (BELGIUM'S DRY JANUARY)
Bringing the equivalent of Dry January to beer drinking Belgium, and getting 20% of the population to participate, year upon year.

Awards: EFFIE

FOUNDATION AGAINST CANCER - SWEET REMINDER
We created a poop-shaped praline, filled with prunes, to give to your loved ones and remind them, with love, to do a check for bowel cancer.

Awards: One Show (amongst others)

FOUNDATION AGAINST CANCER - THE GOOD NEWS
Capturing the moment of being told you're cancer-free, and exhibiting it as a photo series in hospital wards as a sign of hope.

FOUNDATION AGAINST CANCER - THE WINNER TAKES IT ALL
Hacking the finals of Dancing with the Stars by showing real winners, those who overcame cancer, dancing a celebratory dance.

CAP 48 ASSOCIATION FOR THE DISABLED - OSCARS
Film shown during the Oscars, to bring the spotlight on the fact that playing a disability gets you an Oscar, but having one doesn't get you a job.

NATIONAL AIDS TRUST - WHISPERS
The most contagious about HIV are the prejudiced comments in the workplace

Awards: Cannes Bronze Lion (amongst others)

NATIONAL AIDS TRUST - UNOPENABLE ENVELOPE
When you're HIV positive, it's a struggle finding a job opening. Origami envelope mailing sent to HR departments.

Awards: Cannes Bronze Lion (amongst others)

BELGIUM GOVERNMENT COVID COMMUNICATION
From emotional films to practical guidelines to difficult press conferences, we managed the government's communication throughout.

WHITE RIBBON ALLIANCE AGAINST MATERNAL MORTALITY - G8 LEADERS' MOTHERS
A photo album of the G8 leaders with their respective mothers, presented to them at the G8 summit, asking them to sign their name.